Leap into the past / The Adria Caravan Takes over Europe

With its wide product range and international presence in more than 30 European markets and wider the Adria brand is today recognized as one of the most successful brands in the European caravanning industry. Becoming and remaining among the best players in the industry is not self-evident, but rather a result of many years of dedicated work by Adria team and numerous development solutions that we have been successfully offering to our customers for six decades.

Customer focus, adaptation of products to different market needs and, above all, the functionality of the products in combination with always new approaches and innovations are the main reasons for the long-term international success of Adria brand; this winning combination was placed in Adria's cradle, so to speak, as evidenced by various records from the period when Adria caravans were still produced in the company IMV:

“The success in sales of Adria caravans after 1968 was undoubtedly due to well thought selling proposition: »a light and well-equipped caravan at an affordable price«, as well as the fact that the development team managed to quickly and effectively adapt the product to the existing needs of the market. IMV was thus among the first caravan producers, which started with innovations like double glazed windows, central heating, central run-off drain…"*

*source: Anthology book: 50 years of Adria brand